Start with user value

Align strategy, usability, and visual impact to allow users experience your product at its best.

Modelling tool for energy optimisation

Redesign of a simulation tool where residents collaborate to optimise energy costs, reduce emissions, and create a greener and more sustainable neighbourhood.

Golden Properties / Real estate app

Full UI design and styleguide for a real estate mobile app that aims to ease the complexity of finding the right property matching buyer’s needs while providing an enjoyable experience and inspiring for new beginnings.

Vela / Weather app for surfers

UX design of a weather app for surfers from concept to high-fidelity mockups

Spotwords / App for young learners

UX Design from concept to mid-fidelity prototypes of a flashcard app for young learners

Business performance dashboards

Example of a Level 3 dashboard with charts showing service volume, cost per activity, total costs, service volume per activity, service volume, and unit cost versus customer price, using purple, blue, yellow, and orange colors.

Reports as valuable tools for driving operational excellence

Project overview

B2B

B2C

Note: Due to non-disclosure agreements, no specific client names or project details can be revealed.

Product management and strategy consulting

My early day projects of online media that set my path in user experience and digital products

Web strategy consulting for a news media launch

As a consultant to the startup team of a new political news portal IR I advised on a digital content strategy, including designing engaging page layouts, proposing optimal publication timing, and user engagement strategies. I also advised on effective advertising and subscription models, positioning the portal for early success in the competitive market.

Streaming platform start-up and product management

Just before YouTube revolutionised streaming media I was hired by an IT company to lead a start-up of a streaming platform and developed it into a popular destination in the 3 Baltic countries with a smart editorial strategy and strong content and technology partnerships. 

Colorful abstract logo with red, green, and blue geometric shapes on a black background.

Content development of a news portal

As the 2nd employee of the DELFI team in Latvia, I assumed leadership in developing content strategies and establishing partnerships to build a strong user base. We achieved stunning success in the number of users, earning the title of the most successful news portal in the Baltic states, which still holds.

“Business success is always defined by the quality of the overall customer experience.”

—  Forrester Research