Let’s clear the pixel confusion
What size is your phone?
Ever looked at your analytics and seen users on 320px screens and thought, "Wait... who still has a 320px wide phone in 2025?"
The confusion is real, but it’s not what it looks like at first glance.
Perfect vs done
Imagine a birthday party: the guests are gathered, and the birthday song is about to begin. But the cake? It’s still being perfected in the kitchen: flawless frosting, intricate decorations, but tragically late.
In work and life, the same principle applies. Speed often holds more value than perfection.
NPS and beyond: create products that truly connect
As users, we experience products in real-time, not at the end of a quarter when a survey drops in our inbox. We want a simple, visible way to say: "Hey, something isn’t working for me."
NPS is a great starting point for this: numbers are a non-confrontational way to capture the emotions that open doors to dig deeper into the reasons and expectations behind them.
Think business before wireframes
Understanding what success means in business terms lays foundations to defining UX metrics that further guide design decisions and ultimately help to achieve the defined business objectives.
Align on principles for speed and impact
A design strategy isn’t just about visual consistency or having a design system - it’s about the values that guide how teams make choices. These aren’t just design questions; they are business decisions.
From idea to polished design in a few simple steps
The process doesn’t have to be overwhelming or complicated - because it truly isn’t.
Test what matters
Have you ever been trapped in endless testing or debates over something insignificant only to lose precious time and resources? It happens all too often.
