Let’s create value together

Hi! I am Daina, digital product designer, with focus on business platforms and applications.

I see design as a tool to enable business strategy. By applying Design Thinking, we can elevate market proposition and craft exceptional user experiences that bring value and drive business success.

I am more than just a visual or creative mind. By leveraging expertise in operations, sales, and business management, alongside UX design skills, I bring a unique perspective to each project.

See my work

Daina is one of the best UX designers I have had the pleasure of working with. She leverages her executive level professional experience to quickly understand and solve the business problem, has a passion for creating intuitive and beautiful solutions, and works seamlessly with product management and engineering teams to “build something people want”.

Janis Kukainis
Co-founder at Bld.ai
"Daina's strategic thinking allows her to deeply understand and empathize with end-users across industries. Instead of opting for quick fixes, Daina would step back, analyze the process, and design prototypes to ensure long-term effectiveness. While maintaining a big-picture view, she delivered detailed designs with precision. Her contributions were invaluable to our team's success."

Shweta Nair
Product Manager | Delivering User-Centered Product Solutions at Bld.ai

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Work experience

After an extensive corporate career, managing operations and sales across Europe, I've turned to my long-term passion for design to help businesses achieve success through design thinking and better user experience.

In my recent design journey, I’ve partnered with Accenture and an innovative consultancy company bld.ai to create solutions for renowned brands as well as bold start-ups to ensure their digital tools provide the world-class experience.

My design work has centred around B2B platforms in the telecommunications, and energy sectors, as well as various B2C apps and service tools.

Resume

5+ years
Digital product / UX / UI design for global brands

15+ years
Business leadership - C-level management of EUR 40+ mln operations and sales in digital media, localisation, and IT services in DACH and CEE markets

5+ years
Product management and consulting

Core competences

Stakeholder and team management
Product strategy
Design Thinking
UX / UI design
Design systems
Sales management
Organisational structures and process definition

Key industries and solutions

Energy
Telecommunications
Healthcare
Real estate
B2B applications
Sales and marketing
Self-serve platforms

Let’s talk

If you are looking for ways to unlock the full potential of your digital product and ensure it brings real value to your customers and business, reach out to me to discuss how we could work together to achieve your goals and bring your vision to life.

“Design is not just what it looks like and feels like. Design is how it works.”

— Steve Jobs